T-shaped UI/UX professional with more than 15 years of delivering results

I am a seasoned T-Shaped UI/UX strategist with over 15 years of experience in user research, designing functionalities, prototyping products, and content strategy.

I have a proven track record of increasing ROI and user engagement through meticulous design and innovative content marketing. I have successfully led UI/UX strategy for various companies, including the Planet Group, where I significantly enhanced their digital presence.

My expertise spans across user experience design, content marketing, and strategic project management, making me a versatile and valuable asset in any top-tier company. I am dedicated to creating user-centric designs that not only meet but exceed business objectives.

Deep Specialization (Vertical Skills)

User Research
UI/UX Design
Prototyping
Content Strategy
Analytics & Data Analysis

Broad Knowledge (Horizontal Skills)

Project Management
Collaboration
Communication
Technical Skills
AI & Emerging Technologies

Strategic Vision

Business Acumen
Innovation
Customer-Centric Approach

Skills

User-centered Design
Storyboarding
User Research
User Testing
Interface Design
Content Creation
Rapid Prototyping
Motion Graphics
2D Animation
Digital Photography
Sketching

Tools

Figma
Adobe Creative Suite
Balsamiq
HTML/CSS
UXPressia
Miro
Google Analytics
Notion
Trello
DaVinci Resolve
Basic Arduino
Python

Accomplishments

Nominated for IAMAI 2nd India Digital Awards, Ministry of Communication & IT, Government of India

Critical acclaim by The Guardian UK for a client work

Education

MSc Future Media Pro & Digital Communications, Birmingham City University, UK
MBA (Dual) Marketing & Personnel Management, TIMI, Belgium
BCA Computer Applications, MCRPV, India

Certifications

Google UX Design Certificate
IBM Applied AI Professional Certificate
IBM Python for Data Science Certificate
IBM Chatbot Building Essentials
Software Product Management – University of Alberta
Software Processes & Agile Practices – University of Alberta
Innovation Through Design – University of Sydney
Gamification & Behavioral Design – The Octalysis Group

Worked with & trained by:

Some of my clients:

India
VEEBA
Radisson
FMCH India
The Times of India
Realfinity Realty
Dainik Bhaskar
Ditra Sitra
Le Meridien
Luthra Group
Alinea Communications
PocketFull
SouthernKOTA
SVAM Power
Teoler

A&B Realty
Bennigans India
IKS Health

Brazil
Kopenhagen

UK
Original Travel
BBT VoIP
CMC Register
British Souk
Group7 Cars
Hijamalife
ICNI

Germany
Euraxess
Yogalife
B&W Cases

Canada
Tim Albone
Leslie Knott

Hong Kong
City Cabs Limousine

The Griffin, or “Gardhaba” is a significant cultural symbol found in Assam, India. The Griffin’s hybrid nature reflects the innovative spirit necessary in UI/UX design. It represents the fusion of form and function, embodying the creative process of combining aesthetics with usability to create ground-breaking designs.