Innovations come from mixing existing ideas in new ways. Exercising the authority of the community and not of any individual to bring about change in the organisation, which will eventually lead to…
Journal
Big Data & E-governance
Big data and analytics are the big topics of the industry right now and are fundamentally changing processes and systems – making them more efficient, effective, and affirmative. Electronic governance or e-governance…
The Private Equity Boon
Private equity is critical in the context of e-governance and big data and is an essential element in government contracting. Private equity companies are always on the lookout for new opportunities and…
Content Marketing: Now and Beyond – The River Group
The River Group has been in-effect, quite relentless in what they believed in: good content that people resonates and are more than willing to invest into. I had the privilege of undergoing…
Sir Martin Sorrell: The Reputational Challenges To CEO’s & Companies
I met Sir Martin Sorrell at Britain’s Most Admired Leaders at IET Birmingham, United Kingdom on the 27th of November, 2013 to listen to him speak on ‘The Reputational Challenges To CEOs…
Disruptive Marketing: The ‘Unruly’ Way
Unruly is probably best defined by the brand name itself: disorder or disruptive – not amenable to discipline or control; and that is exactly what they are really good at delivering. Marketers…
Building Customer’s Social Capital & Leveraging A Brands Social Equity
The Brand should articulate substantially in the brief, what it is, the substantial behaviour change, the brand want people to undertake in order to meet their commercial or social objectives. We have…