Research Methodology:

• Competitive Analysis: Studied top-tier corporate websites such as JP Morgan and McKinsey to understand their design principles, content structure, and user engagement strategies.
• User Surveys: Conducted surveys with corporate visitors and potential investors to gather insights on their expectations and pain points.
• Stakeholder Interviews: Held interviews with key stakeholders at Planet Group to understand their vision, goals, and requirements for the new website.

Key Insights:

• User Needs: Users sought comprehensive information about the company’s industry sectors and investments, presented in a clear and structured manner.
• Design Preferences: Users preferred a clean, professional, and responsive design that is easy to navigate across various devices.
• Content Priorities: Highlighting Planet Group’s commitment to building economic and social value in emerging markets was crucial. Additionally, showcasing the company’s projects and impact in developing countries was essential.

Categories:

1. Information: Users were primarily motivated by the need for comprehensive information about Planet Group’s industry sectors, and they sought a professional and credible representation of the company. Participants expressed a strong desire for detailed insights into the company’s investments and social impact, indicating that this information would significantly influence their engagement and decision-making.
2. Pain Points: Users faced significant challenges with the complex navigation structure and the lack of professional design, which hindered their ability to find information quickly. Many users highlighted the frustration caused by inaccessible financial information and insufficient market insights, which were critical for investors and corporate visitors alike.
3. Content & Messaging: Clear navigation labels and professional design elements were crucial for improving the overall user experience, along with comprehensive sector information and detailed financial reports. Users appreciated regular market updates and impact stories, as these elements provided valuable context and demonstrated the company’s commitment to transparency and social responsibility.
4. UI Concerns: The need for a responsive design and a user-friendly interface was evident, as users expected a seamless experience across all devices. Participants emphasized the importance of a clear visual hierarchy, intuitive layout, and interactive elements to enhance engagement, and they valued the availability of downloadable content for convenience.

Wireframing & Prototyping:

• Created wireframes for the main pages, ensuring a logical flow of information and intuitive navigation.
• Developed interactive prototypes using Figma to simulate user interactions and gather feedback.

UI Design:

• Implemented a modern, clean design with a professional aesthetic, incorporating the brand’s colours and typography.
• Ensured the design was fully responsive, providing an optimal experience on desktops, tablets, and mobile devices.

UX Design:

• Focused on simplifying the navigation structure to enhance usability.
• Included interactive elements such as dropdown menus and hover effects to improve user engagement.
• Designed comprehensive sector pages and investment portfolio sections to provide in-depth information.

Tools Used

• UXPressia: For user journey mapping.
• Figma: For wireframes, high-fidelity designs, and prototyping.
• Miro: For affinity diagrams and user journey mapping.