User Research

• Target Audience: Enterprises, SMBs, individual users, and professionals in industries such as finance, legal, and healthcare.
• Demographics: Primarily mid to senior management in India, including sales, marketing, IT infrastructure, and business analysts.

Pain Points:

1. High cost of custom AI solutions.
2. Data security and privacy concerns.
3. Difficulty integrating AI with existing systems.
4. Lack of user-friendly AI solutions.

Categories:

1. Documentation: 3 out of 5 participants want access to resources that can help them, or their team learn how to implement their AI. Provide easy-to-understand tutorials and comprehensive documentation on implementation, customization, integration, and deployment of AI solutions.
2. Analytics & Reporting: 3 out of 5 participants want analytics and reporting for their AI. Implement robust insights and reporting tools that offer valuable analytics for AI performance and usage.
3. Payment & Subscription: 4 out of 5 participants need further clarification on the subscription slabs. Develop a variable pricing structure that varies by users, features, and depth of usage, ensuring clarity and flexibility.
4. Security & Compliance: 4 out of 5 participants need detailed information on data security, privacy, and ownership. Provide comprehensive information on data security, privacy, and ownership, ensuring transparency and compliance with key regulations.
5. Use Cases & Scaling: 3 out of 5 participants want to customize models according to their needs, and automate repetitive tasks via workflows. Offer the necessary tools and templates to allow users to customize their AI models and automate workflows, catering to specific use cases and scalability requirements.
6. Integration: 3 out of 5 participants want more information on integration possibilities. Extend documentation on how companies can integrate QuantForge solutions with third-party hardware and software, facilitating seamless integration across various platforms.

Low-Fidelity Designs

• Wireframes: Initial sketches to outline the structure and flow of the interface.
• User Flows: Mapping out key user interactions with the system to ensure intuitive navigation.

High-Fidelity Designs

• Visual Design: Detailed designs incorporating brand colors, typography, and UI elements.
• Prototyping: Interactive prototypes to demonstrate user interactions and transitions.
• Usability Testing: Feedback from target users to refine and improve the interface.

Tools Used

• UXPressia: For user journey mapping.
• Figma: For wireframes, high-fidelity designs, and prototyping.
• Freeform: For rapid prototyping.