GRAISSA Italy

Graissa

Elegance Crafted, Legacy Endured

Graissa aims to blend timeless Italian elegance with modern functionality in its bag designs. The collection includes two primary styles: a customizable luxury handbag and a utility bag for working professionals. These designs cater to fashion-forward individuals who value both style and practicality.

Client: Personal
Date: 21 July 2024
Services: Product Design, Branding
GRAISSA Italy

Brief & Objective

Each Graissa piece exudes an aura of classical grace and modern beauty, a tribute to Italian sophistication

Graissa focuses on offering two distinct product lines:

  1. Customisable Bags: Allowing buyers to personalize their bags according to their preferences in color and material.
  2. Utility Bags: Featuring practical elements like easy-access compartments and mirrors, catering to the needs of working professionals.

Objective: To provide high-quality, stylish, and functional products that meet the needs of modern, sophisticated customers.

Design Process

Meticulously refine initial sketches, select sustainable materials, offer customization options, and ensure each bag is expertly handcrafted by skilled artisans.

  • Concept Development: Initial sketches and ideas are refined to align with the brand’s vision of elegance and functionality.
  • Material Selection: Sustainable and premium materials are chosen for durability and aesthetic appeal.
  • Customization: Customers can choose from a variety of colors and materials to create a personalized product.
  • Craftsmanship: Each bag is handcrafted by skilled artisans, ensuring a high standard of quality and detail.

Result

Delivering great pieces that are not only unique, but also has utility value.

  • Customizable Bags: Unique, personalized bags reflecting individual style and preferences.
  • Utility Bags: Functional designs that include features like mirrors and easy-access compartments, enhancing convenience for professionals.