Scope of Work
- Content Creation: Write and refine content to clearly convey Planet Group’s focus on People, Logistics, Aliment (Food), Nature, Energy, and Technology sectors.
- Imagery Procurement: Source high-quality images from Shutterstock to visually enhance the brochure.
- Design and Layout: Develop a clean, modern design that aligns with Planet Group’s brand identity and ensures readability and visual appeal.
Challenges
- Time Constraint: The brochure was needed urgently, requiring a quick turnaround without compromising on quality.
- Information Density: The brochure needed to present a significant amount of information in a clear and engaging manner.
Process & Execution
Content Development:
- Research: Conducted thorough research on Planet Group’s history, mission, and current ventures.
- Writing: Crafted compelling copy that highlights the company’s strengths and market presence.
- Refinement: Iteratively revised the content to ensure clarity and alignment with the company’s messaging.
Image Selection:
- Shutterstock Procurement: Selected and purchased high-quality images from Shutterstock that align with the content and enhance visual storytelling.
Design and Layout:
- Initial Concept: Developed initial design concepts using Adobe InDesign, focusing on a clean and modern aesthetic.
- Feedback Integration: Incorporated feedback from Planet Group stakeholders to refine the design.
- Final Design: Completed the final design, ensuring the brochure is visually appealing, easy to navigate, and effectively communicates key information.
Outcome
- Timely Delivery: Successfully delivered the brochure on time, meeting the urgent deadline.
- Enhanced Communication: The brochure now effectively communicates Planet Group’s mission, values, and industry focus, providing a professional and engaging representation of the company.
- Positive Reception: The updated content and modern design have been well-received, improving the company’s ability to engage with stakeholders and potential partners.
This project showcases my ability to deliver high-quality design work under tight deadlines, effectively communicate complex information, and create visually compelling marketing materials that enhance a company’s brand identity.
